City Mobility

A mobility company is set up for a city. Lets call it CrossFord. CrossFord is a carclub (amongst other things). CrossFord offers to buy Oxford peoples cars off them, in return for a range of benefits which could include - X years free bus travel; a battery and motor to allow them to convert their bicycle to an electric one; membership of the carclub, or even shares in Crossford. CrossFord then becomes the biggest carclub in town it has several cars parked on every street, so none of its members have to walk far to have access to a car. However, they are charged p/mile so they no longer think of driving the car on a short trip as free, and they begin to prefer other transport options. As time goes on CrossFord will retire its cars and replace them with alternative electric mobility vehicles many of which will be super small (pods/trikes/scooters) with max speed 15mph.

Car owners get all of the benefits of car ownership but without the fixed costs. In fact, they have a much wider choice of transport options.

A pool of micro electric mobility options has a far lower carbon footprint than personal ownership of cars (electric or otherwise).

Councils will need to dedicate road space to micro vehicles to make it safe.

Bus companies will need to be onboard. Any bus pass would ideally cover all companies, rather than just one.

As a member, I could use my card/app to jump onto any mobility option car, scooter, pod, trike or bus, giving me comfortable travel options no matter my destination or the weather.



General public


Trigger (intervention)




Feedback Dynamics


Timescale and scaleability





Bob Barnes

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