Post-carbon Activism 3.0

The Web 2.0 has located social media at the core of climate activism. Every day millions of powerful arguments in favour of a clean energy transition are made in social media in formats as diverse as text, videos and even memes. However, the overwhelming amount of information has generated a paralysing anxiety that is leading to climate nihilism.
In the advent of the Web 3.0 civil society has the challenge to start organizing and controlling the infinite amount of data generated in social platforms. Big carbon-based industries are already doing this by using data analytics and network analysis. Companies like Chevron, Ford and other big polluters spend millions in social media intelligence to stay in the business and manage energy transition at their own (too slow) pace.

The urgent need for a post-carbon society transition requires activists to keep up and acquire new tools for planning and action. This is why we must decentralize data analytics tools and knowledge and make it publicly available. The technology already exists and has proven successful in business and partisan politics but it remains available only for companies and organizations who have the capital to buy software, and hire and train experts.

Activism 3.0 is about giving activists the capacity to visualise social media networks to have a better understanding of reality. Revolutionary ideas are already there but unfortunately, they do not reach the right minds. The capacity to map, visualise, organize and connect via social media are the new weapons that publicly available social media analytics can provide energy transition activists to exponentiate social change.
With a clearer picture, activists can make better networking. More accurate connections of people and data generates better knowledge which in turn triggers effective and informed action.

The solutions are already there. Now we need to democratise them.




Trigger (intervention)




Feedback Dynamics


Timescale and scaleability





Gabriel Brito

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