Qualitative Consumption

Sustainable consumption is the need of the hour. Reduction in consumption is an inevitable requirement for achieving sustainable development. This reduction must not necessarily be seen as a curtailment of supply, rather an incentive for suppliers to upgrade their value chain. The introduction of a "sustainability" certification process for brands and industries (by the government) involved in the business of consumer products can go a long way in - firstly, incentivising the suppliers to innovate or adapt climate resilient practices; secondly, Consumers
Suppliers to become more conscious of their investments while purchasing packaged food. This certification can involve parameters such as the process of having acquired the resources, their safe disposal, and in the long term the material used for the packaging.The Carbon Disclosure Project can help suppliers get closer to this step by enabling them to reflect on their value chains. This would not just lead to a low-carbon or energy-efficient transition, but also a consumption-triggered low-carbon transition. Total reduction in consumption has been criticised as a far-fetched and idealistic goal. This skepticism or pessimism can be tackled profitably and sustainably by introduction of certifications in packaged products (primarily with food in supermarkets). The actors in this case are both the suppliers and the consumers. The feedback mechanism is the demand for sustainable packaging triggered by consumers on the suppliers, and the government on the suppliers- leading to low-carbon economy.

 

Actor(s)

Consumers
Suppliers

 

Trigger (intervention)

 

Criticality

 

Feedback Dynamics

 

Timescale and scaleability

 

Resistance

 

Author

Sujay Simha Sairam

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